How to Get Your Products Recommended by ChatGPT Shopping

So Yeah, ChatGPT is Basically a Shopping Assistant Now

Ok so something pretty big happened in late 2025 - ChatGPT started actually helping people shop.

Like, when someone asks "what's a good gift for a coffee lover, maybe under 50 bucks?", it doesn't just give vague advice anymore. It recommends actual products from actual stores. And people are buying this stuff.

With something like 5 billion visits per month, ChatGPT is becoming one of the biggest ways people discover products. So... are your products showing up when people ask?

How Does ChatGPT Even Find Products?

Here's what's interesting - it works totally different from Google Shopping. No bidding. No ads.

ChatGPT just looks at product info across the web and tries to make recommendations based on what the person actually asked for. It's trying to be helpful, not profitable (at least not directly through ads).

What this means:

• Products with good information get recommended
• Products with bad information get ignored

Even if your product is great. If the info sucks, AI can't recommend it.

It All Starts With Your Product Data

If ChatGPT can't understand your products, it literally can't recommend them. Simple as that.

Your Titles Matter More Than You Think

Here's a bad title: Blue Shirt - BLS001

Here's a better one: Men's Slim Fit Oxford Shirt - Navy Blue - 100% Cotton

See the difference? The second one tells you who it's for, what style, what type of product, the color, the material. AI can work with that. The first one? Basically useless.

Descriptions Need to Answer Questions

Think about what people actually want to know:

• What even is this thing?
• Who should buy it?
• Why is it good?
• What can I do with it?

Bad description: Great shirt. Comfortable and stylish. Order now!

That tells me nothing.

Better description: This Oxford shirt works for both office and weekend - slim fit that looks sharp without being tight, 100% cotton so it breathes. Button-down collar pairs well with jeans or dress pants. Machine washable, doesn't wrinkle much.

Now AI understands when to recommend it.

Fill in ALL the Attributes

Seriously, fill in everything your platform lets you:

• Actual color (not just "blue" - navy blue, sky blue, whatever)
• Real sizes with measurements if you can
• Material composition
• Weight, dimensions
• What it's compatible with
• Care instructions

More data = AI can recommend more confidently.

The Technical Stuff

Structured Data

This is code that tells AI what each piece of info on your page actually means. Instead of guessing that "$59.99" is a price, structured data just labels it clearly.

If you're on Shopify or WooCommerce there are plugins for this. Search for "Schema" or "Structured Data" in the app store.

Speed Matters

If your site is slow, AI might not even get all your product info before it times out. Plus slow sites just suck for everyone.

Check your speed at PageSpeed Insights. Try to get above 80.

Make It Work on Mobile

AI crawlers usually simulate phones. So make sure your product pages actually work on mobile.

Content That Helps

Besides product pages, there's other stuff you can create.

Buying guides - "How to choose the right X", "Best Y for Z use case". These help AI understand what problems your products solve.

FAQs - Real questions customers ask. "What size should I get?" "How long is shipping?" AI loves pulling from FAQs.

Comparisons - If you have multiple versions of something, explain the differences. Helps AI recommend the right one.

What to Do First (If You're Overwhelmed)

Start with your top 20 products. Rewrite titles to include actual useful info. Expand descriptions to answer real questions.

Then fill in all the attribute fields you've been ignoring.

Then worry about the technical stuff - structured data, page speed.

Then create some supporting content - FAQs, maybe a buying guide.

Mistakes I See All the Time

Copy-pasting manufacturer descriptions. AI sees the same description on 50 different sites. Yours doesn't stand out. Write something original.

Keyword stuffing. "Buy blue shirt men's blue shirt best blue shirt" - this looks like spam to AI. Just write normally.

Hiding info in tabs and accordions. AI might not click those. Put important specs where they're visible.

Bad inventory data. Nothing worse than AI recommending something that's out of stock. Keep your inventory accurate.

How to Know If It's Working

Just... ask ChatGPT. Ask questions your customers would ask. See what gets recommended. Are you there? Are competitors?

Run an AI readiness audit to check your score. Do it again after making changes.

Watch your traffic. Look for increases in direct traffic - that's often where AI referrals show up.

The Window is Open

Here's the thing most store owners don't get: ChatGPT Shopping is still new. Most businesses haven't done anything about it yet.

If you act now, you build up an advantage. Better visibility leads to more recommendations which leads to more data for AI to learn that your products are popular. It compounds.

Don't wait until everyone else figures this out.

Check how AI-ready your store is - it's free and takes like 2 minutes.