What is an AI SEO Audit?

An AI SEO audit analyzes your website to determine how well AI systems like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and recommend your content. Unlike traditional SEO audits that focus on search engine rankings, an AI SEO audit measures your AI readiness score (0-100), evaluates your GEO (Generative Engine Optimization) readiness, and provides actionable recommendations for improving visibility in AI-generated responses and recommendations.

What is an AI Readiness Audit?

An AI Readiness Audit analyzes your website to determine how well AI shopping assistants like ChatGPT Shopping, Perplexity, and Google AI Overviews can understand and recommend your products or content. It measures your GEO (Generative Engine Optimization) readiness, scores your site from 0-100, and provides actionable recommendations for improving AI visibility.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is the practice of optimizing your website and product data for AI-powered search engines and shopping assistants like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO which focuses on keywords, GEO focuses on intent-based content, structured data, and conversational product descriptions that AI systems can understand and recommend.

How does ChatGPT Shopping work and why should I optimize for it?

ChatGPT Shopping, launched in November 2025, turns ChatGPT into an AI shopping assistant that can recommend products and complete purchases. It reads product feeds directly, so stores with clean, structured data and conversational product descriptions are more likely to be recommended. ChatGPT has over 5 billion visits per month, making it a major discovery channel for e-commerce.

What is Agentic Commerce and how do I prepare for it?

Agentic Commerce refers to AI agents that can autonomously research, compare, and purchase products on behalf of users. To prepare, you need clean structured data, optimized product feeds, API-enabled checkout, and content that answers specific user intents. Our audit checks your agentic commerce readiness and provides recommendations.

Is the AI Readiness Audit free?

Yes! The AI Readiness Audit is 100% free with no credit card required. We analyze up to 3 categories and 12 products (or 3 sections and 12 articles for content sites) completely free of charge. Get instant GEO scores, ChatGPT Shopping readiness analysis, and actionable recommendations at no cost.

Which platforms are supported?

We support all major e-commerce platforms including Shopify, WooCommerce, BigCommerce, Magento, and Oracle Commerce. For content sites, we support WordPress, Ghost, Medium, Substack, and custom websites. Our audit works with any platform that has publicly accessible product or content pages.

How does AI readiness affect e-commerce revenue?

AI shopping assistants are becoming a primary way customers discover products. Stores optimized for AI see up to 23% more revenue from AI-influenced purchases. Products with complete, structured data are 3x more likely to be recommended by ChatGPT and other AI assistants. With Gartner predicting traditional search volume will drop 25% by 2026, AI optimization is essential for future e-commerce success.

What is llms.txt and do I need it?

llms.txt is a new standard file (similar to robots.txt) that helps AI crawlers understand your site structure. It tells AI systems which content is most important and how to access it efficiently. While not yet universally adopted, companies like Cloudflare and Vercel are using it. Our audit can help you understand if llms.txt would benefit your site.

What is Share of Model and why does it matter?

Share of Model (SoM) measures how often your brand or products are mentioned by AI systems when users ask relevant questions. It is the AI equivalent of market share. Higher Share of Model means more visibility in AI-generated responses, leading to increased brand awareness and sales. Our audit helps identify opportunities to improve your Share of Model.

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking in search engine results pages (SERPs) using keywords and backlinks. GEO (Generative Engine Optimization) focuses on being recommended by AI assistants through structured data, conversational content, and clear product information. While SEO optimizes for crawlers and algorithms, GEO optimizes for AI understanding and natural language responses.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the practice of optimizing content to appear in AI-generated answers and featured snippets. It involves structuring content to directly answer user questions, using FAQ schema, and providing clear, authoritative information that AI systems can easily extract and cite.

How often should I run an AI readiness audit?

We recommend running an AI readiness audit at least quarterly, or whenever you make significant changes to your website, product catalog, or content strategy. AI platforms like ChatGPT and Perplexity frequently update their algorithms, so regular audits help ensure your site stays optimized.

Can I audit a competitor website?

Yes, you can audit any publicly accessible website. Many users audit competitor sites to benchmark their own AI readiness and identify optimization opportunities. This is useful for understanding how your competitors are positioned for AI discovery.

What is E-E-A-T and how does it affect AI visibility?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. AI systems like ChatGPT and Perplexity prioritize content from authoritative sources. Improving your E-E-A-T signals through expert content, author credentials, citations, and trust indicators helps your content get recommended more often by AI assistants.

Is Your Store GEO-Optimized?

ChatGPT Shopping, Perplexity, and AI agents are the new way customers discover products. GEO (Generative Engine Optimization) ensures AI can recommend your store.

The GEO Gap

Without GEO optimization, AI shopping agents can't recommend your products. Generic titles and missing attributes kill your AI visibility.

GEO Readiness Score

Get a 0-100 GEO score measuring how well ChatGPT Shopping and AI agents can recommend your products

LLM Response Testing

Simulate how ChatGPT, Perplexity, and AI shopping agents respond to questions about your products

GEO Recommendations

Prioritized GEO fixes to boost your visibility in ChatGPT Shopping and AI agents

92%

LLM accuracy

+23%

AI traffic lift

GEO

optimized

ChatGPT Shopping

Perplexity

AI Agents

GEO Optimized

LLM Ready

Start Your Free GEO Audit

Get your GEO score - we analyze up to 12 products for AI readiness

What we'll analyze:

Product data for LLMs

GEO-ready descriptions

AI-parseable attributes

Structured data quality

ChatGPT Shopping readiness

AI agent response simulation

This GEO audit is for e-commerce stores only. Have a blog or content site? Use our Content GEO Audit instead. Want to check a single product or blog post? Try our AI Content Checker.

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