What is an AI SEO Audit?

An AI SEO audit analyzes your website to determine how well AI systems like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and recommend your content. Unlike traditional SEO audits that focus on search engine rankings, an AI SEO audit measures your AI readiness score (0-100), evaluates your GEO (Generative Engine Optimization) readiness, and provides actionable recommendations for improving visibility in AI-generated responses and recommendations.

What is an AI Readiness Audit?

An AI Readiness Audit analyzes your website to determine how well AI shopping assistants like ChatGPT Shopping, Perplexity, and Google AI Overviews can understand and recommend your products or content. It measures your GEO (Generative Engine Optimization) readiness, scores your site from 0-100, and provides actionable recommendations for improving AI visibility.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is the practice of optimizing your website and product data for AI-powered search engines and shopping assistants like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO which focuses on keywords, GEO focuses on intent-based content, structured data, and conversational product descriptions that AI systems can understand and recommend.

How does ChatGPT Shopping work and why should I optimize for it?

ChatGPT Shopping, launched in November 2025, turns ChatGPT into an AI shopping assistant that can recommend products and complete purchases. It reads product feeds directly, so stores with clean, structured data and conversational product descriptions are more likely to be recommended. ChatGPT has over 5 billion visits per month, making it a major discovery channel for e-commerce.

What is Agentic Commerce and how do I prepare for it?

Agentic Commerce refers to AI agents that can autonomously research, compare, and purchase products on behalf of users. To prepare, you need clean structured data, optimized product feeds, API-enabled checkout, and content that answers specific user intents. Our audit checks your agentic commerce readiness and provides recommendations.

Is the AI Readiness Audit free?

Yes! The AI Readiness Audit is 100% free with no credit card required. We analyze up to 3 categories and 12 products (or 3 sections and 12 articles for content sites) completely free of charge. Get instant GEO scores, ChatGPT Shopping readiness analysis, and actionable recommendations at no cost.

Which platforms are supported?

We support all major e-commerce platforms including Shopify, WooCommerce, BigCommerce, Magento, and Oracle Commerce. For content sites, we support WordPress, Ghost, Medium, Substack, and custom websites. Our audit works with any platform that has publicly accessible product or content pages.

How does AI readiness affect e-commerce revenue?

AI shopping assistants are becoming a primary way customers discover products. Stores optimized for AI see up to 23% more revenue from AI-influenced purchases. Products with complete, structured data are 3x more likely to be recommended by ChatGPT and other AI assistants. With Gartner predicting traditional search volume will drop 25% by 2026, AI optimization is essential for future e-commerce success.

What is llms.txt and do I need it?

llms.txt is a new standard file (similar to robots.txt) that helps AI crawlers understand your site structure. It tells AI systems which content is most important and how to access it efficiently. While not yet universally adopted, companies like Cloudflare and Vercel are using it. Our audit can help you understand if llms.txt would benefit your site.

What is Share of Model and why does it matter?

Share of Model (SoM) measures how often your brand or products are mentioned by AI systems when users ask relevant questions. It is the AI equivalent of market share. Higher Share of Model means more visibility in AI-generated responses, leading to increased brand awareness and sales. Our audit helps identify opportunities to improve your Share of Model.

How is GEO different from traditional SEO?

Traditional SEO focuses on ranking in search engine results pages (SERPs) using keywords and backlinks. GEO (Generative Engine Optimization) focuses on being recommended by AI assistants through structured data, conversational content, and clear product information. While SEO optimizes for crawlers and algorithms, GEO optimizes for AI understanding and natural language responses.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the practice of optimizing content to appear in AI-generated answers and featured snippets. It involves structuring content to directly answer user questions, using FAQ schema, and providing clear, authoritative information that AI systems can easily extract and cite.

How often should I run an AI readiness audit?

We recommend running an AI readiness audit at least quarterly, or whenever you make significant changes to your website, product catalog, or content strategy. AI platforms like ChatGPT and Perplexity frequently update their algorithms, so regular audits help ensure your site stays optimized.

Can I audit a competitor website?

Yes, you can audit any publicly accessible website. Many users audit competitor sites to benchmark their own AI readiness and identify optimization opportunities. This is useful for understanding how your competitors are positioned for AI discovery.

What is E-E-A-T and how does it affect AI visibility?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. AI systems like ChatGPT and Perplexity prioritize content from authoritative sources. Improving your E-E-A-T signals through expert content, author credentials, citations, and trust indicators helps your content get recommended more often by AI assistants.

Is Your Brand Visible in AI Overviews?

Google AI Overviews and ChatGPT are replacing traditional search. Check your brand's share of voice in AI-generated answers.

Zero Share of Voice

If AI Overviews don't mention your brand, you're losing customers to competitors who appear in AI-generated answers.

AI Visibility Score

Get a 0-100 score measuring your share of voice in Google AI Overviews

Real AI Overview Testing

We test 10 real queries to measure your brand visibility in Google AI Overviews

GEO Recommendations

Prioritized recommendations to increase your share of voice in AI Overviews

AI queries tested

70%

have AI Overview

SOV

measured

AI Overviews

Share of Voice

ChatGPT

Perplexity

GEO Metrics

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Measure your share of voice in AI Overviews with 10 real queries

What we'll analyze:

10 real AI Overview queries

Share of voice measurement

Brand mention analysis

Competitor GEO comparison

Citation frequency

AI visibility opportunities

Is Your Brand Visible in AI Overviews?

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