Using Recomaze for Shopify Stores: A Complete Guide

Why Shopify Stores Specifically Need This

Shopify powers millions of stores. Great for getting started fast and scaling.

But here's the thing - Shopify's default setup isn't optimized for AI discovery.

When someone asks ChatGPT "what's a good [thing you sell]?", your Shopify store might be invisible. Even if you have the perfect product.

Recomaze helps you find and fix that.

How to Run Your First Audit

Takes like two minutes:

Go to audit.recomaze.ai

Enter your store URL (yourstore.com or yourstore.myshopify.com)

Select "E-commerce Store"

Wait (usually under a minute)

See your results

You get an overall score plus breakdowns by category and product.

What Your Results Mean

Product Data Quality

This is usually where Shopify stores lose points.

Titles - are they descriptive? "Blue Shirt" scores way lower than "Men's Slim Fit Cotton Oxford Shirt - Navy Blue"

Descriptions - do they explain what it is, who it's for, why it's good? Or just a few generic sentences?

Attributes - size, color, material - are they actually filled in?

Technical Setup

Shopify handles some stuff automatically but we check:

Schema - does your theme have proper Product schema? Many themes have incomplete implementations.

Speed - large images or too many apps slow your store. Hurts both AI and humans.

Mobile - AI often crawls mobile versions, so your mobile site matters.

Content Quality

Beyond products:

Collection pages - do category descriptions help AI understand what you sell?

Homepage - does it clearly say what your store offers?

Supporting content - size guides, care instructions, buying guides?

Common Shopify Issues (And Fixes)

Weak Product Titles

Problem: "SKU-12345" or "Summer Collection Item" tells AI nothing.

Fix: Use this formula: [Key Feature] + [Product Type] + [Detail]

Example: "Waterproof Hiking Boots - Men's Leather Trail Shoes"

In admin: Products → Edit Product → Title

Thin Descriptions

Problem: "Great product. Buy now!" doesn't help AI recommend you.

Fix: Answer: What is this? Who's it for? What problem does it solve? Why is it good? What are the specs?

Aim for 100-150 words of actual useful content.

Missing Schema

Problem: Shopify's default schema is basic. AI might not understand your product details.

Fix: Install a schema app. Good ones:

• "JSON-LD for SEO" by Ilana Davis
• "Schema Plus for SEO"
• "Smart SEO"

They add comprehensive Product schema automatically.

Empty Metafields

Problem: Metafields can add valuable data but they're often empty.

Fix: Use metafields for care instructions, materials, size info, benefits, use cases.

In admin: Settings → Custom data → Metafields

Poor Collection Descriptions

Problem: Collection pages with no description = missed opportunity.

Fix: Add a paragraph to each collection. What's in this collection? Who's it for? What makes it special?

In admin: Products → Collections → Edit → Description

Helpful Shopify Apps

Schema: JSON-LD for SEO, Schema Plus, SEO Manager

Product info: Vitals (FAQ, reviews, etc), EComposer (richer pages), PageFly (better structure)

Speed: Crush.pics (images), Booster (speed suite), Asset Minify (code bloat)

Shopify-Specific Tips

Use actual variants. Don't just say "multiple colors" - create variants with specific names. "Navy Blue", "Forest Green", "Charcoal Gray" gives AI way more to work with.

Fill in compare-at prices. If you have sales, use compare-at. Creates proper pricing schema showing original and sale prices.

Alt text on all images. Products → Edit → Click image → Add alt text. Describe what's in the image.

Enable reviews. Reviews add content AI can use to understand your products. Judge.me or Loox add reviews plus proper schema.

Create a FAQ page. Cover shipping, returns, products, sizing. Use Shopify pages or an app.

What Good Looks Like

After making changes, audit again to track progress.

Benchmarks for Shopify stores:

• 70+: Solid foundation
• 80+: Well optimized
• 90+: Excellent, ahead of most competitors

Most Shopify stores start in 50-65 range. With these fixes, 80+ is achievable in a few weeks.

What We See Across Thousands of Stores

• Average initial score: 58
• Most common issue: Weak descriptions (73% of stores)
• Biggest quick win: Adding schema app (+8-12 points)
• Average score after optimization: 79

What to Do

Run your audit

Review product data for top 20 products

Install a schema app if you don't have one

Improve descriptions starting with bestsellers

Re-audit after changes

AI shopping is growing fast. Shopify stores that optimize now will capture this traffic. Those that don't will watch it go to competitors.

Check your store and see where to focus.